PRIVACY POLICY

Last updated: June 19, 2026

Luvé (the "Store", "we", "us" or "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use and disclose your personal information when you visit or use the Services, make a purchase, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge the collection, use and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

Depending on how you interact with us, the personal information we collect may include:

• Contact details — your name, address, billing address, shipping address, phone number and email address.
• Financial information — credit or debit card numbers, financial account details, transaction and payment information, in each case as needed to complete your purchase (processed by our payment processor).
• Account information — your username, password, security questions, preferences and settings.
• Transaction information — the items you view, add to your cart, save or purchase, along with your returns and past transactions.
• Communications with us — the information you include in your communications with us, for example when contacting customer support.
• Device information — information about the device, browser or network connection you use, your IP address and other unique identifiers.
• Usage information — information about how you interact with the Services, including when and how you use them, and cookie-based information.

Sources of personal information

We may collect personal information: directly from you; automatically through the Services; from our service providers; and from our partners or other third parties.

How we use your personal information

• Providing, personalising and improving the Services — to fulfil your orders, process payments, arrange shipping, manage your account, handle returns and exchanges, and tailor your shopping experience.
• Marketing and advertising — to send you marketing, advertising and promotional communications by email, text message or post, and to show you advertisements for products or services, including on other websites.
• Security and fraud prevention — to authenticate your account, detect and investigate fraudulent, illegal or malicious activity, and keep the Services secure.
• Communicating with you — to provide customer support and to maintain our business relationship with you.
• Legal reasons — to comply with applicable law, respond to valid legal process, and enforce our terms and policies.

How we disclose personal information

We may disclose your personal information to service providers who perform services on our behalf (for example IT providers, payment processors, data analytics providers, customer support providers, cloud storage providers and shipping partners); to business and marketing partners to provide services and advertise to you; when you direct or consent to a disclosure; with our affiliates; and in connection with a business transaction, to comply with legal obligations, or to enforce our terms and protect the rights of our users and others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services is transmitted to and shared with Shopify and processed in accordance with the Shopify Consumer Privacy Policy (https://www.shopify.com/legal/privacy).

Third-party websites and links

The Services may provide links to websites or platforms operated by third parties. We are not responsible for the privacy or security of such sites. Information you provide on public or semi-public venues, including on third-party social networks, may be viewable by other users of the Services and of those platforms without limitation on its use.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with personal information, contact us using the details below to request its deletion.

Security and retention of your information

No security measure is perfect or impenetrable, and we cannot guarantee "perfect security". Information you send us may not be secure in transit; we recommend not using insecure channels for sensitive information. How long we keep your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• Right of access / to know — the right to request access to the personal information we hold about you.
• Right to deletion — the right to request that we delete the personal information we hold about you.
• Right of rectification — the right to request that we correct inaccurate personal information.
• Right of portability — the right to receive a copy of your personal information and, in certain circumstances, to request that we transfer it to a third party.
• Managing communication preferences — you can opt out of promotional emails at any time using the unsubscribe link in those emails; we may still send you non-promotional messages about your account or orders.

If you live in the United Kingdom or the European Economic Area: you may also have the right to object to processing and to request that we restrict processing of your personal information, and, where we rely on consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.

We may need to verify your identity before processing your request, and we will not discriminate against you for exercising any of these rights. You may designate an authorised agent to make requests on your behalf where the law allows.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority.

International transfers

We may transfer, store and process your personal information outside your country, including in the United States. When we transfer personal information out of Europe, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised policy on this page and update the "Last updated" date.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, email us at info@luvebrand.eu or write to us at: 30 N Gould St Ste R, Sheridan, WY 82801, United States.